SMEA Professor and Associate Director Nives Dolsak, and UW Professor and Director of the Center for Environmental Politics Aseem Prakash recently wrote an article for Solutions examining the environmental movement and whether the celebrities that serve as spokespeople do more harm than good. The article states “Social movements are credible when they are perceived to be working for the public purpose. This is where the effectiveness of their messengers, the public faces of the movement, comes in to play. Social movements hope that the visibility of the messenger will have a positive impact on the endorsed issue or the organization. They also hope that messengers will enhance the movement’s reputation and credibility. Messengers enhance the movement’s credibility when their lifestyles and behaviors demonstrate their deep commitment to the movement’s cause.” Read the full article https://www.thesolutionsjournal.com/article/environmental-movement-need-new-messengers/